Stop Relying On Expensive Property Portals For Low Quality Leads!
With the market success of the past few months, the UK has seen sales of up to 1500 properties a day and in what is normally a quiet period, August saw nearly 40% of properties sell for more than the asking price! The industry has seen the biggest property sales boom since 2007.
BUT … one of the biggest problems now is the lack of new instructions
Supply is running out and there is a serious shortage of stock. Without new instructions sales will soon drop off, and there is a real risk the market will slump. Even with the recent success and record profits.
Over 300 branches have closed their doors in 2021
Many Estate Agencies are experiencing a lack of properties to sell and now the stamp duty holiday has ended, things are showing signs of slowing down – your stock levels could do with a boost.
So you start another postcard campaign and deliver to your local area because it's always worked, right?
The problem is your competitors are all doing the same thing
In addition to your local competition, there are now a bunch of new 'Hybrid Estate Agents' that are using new and innovative ways of obtaining clients.
Not a problem though as you do what you have always done in the dry spells and put in the extra hours meanwhile using your profits from the good months to cover your portal costs.
And you always have your property portals …
Rightmove costs on average £1163 p/m and you could always sign up to yet another property portal such as Boomin however, they are saying it's platform will give agents 15 minutes to respond to consumer valuation requests before the lead is passed to a competitor! … there are alternatives
33% of buyers are finding their dream home through social media,
And buyers are also sellers …
COVID-19 has brought forward digital adoption in UK by 5.3 years. 97% of people start their search online but Estate Agents are only just understanding the importance of social media and the opportunities it can bring.
Over the past decade, social media has developed exponentially, with new platforms and ways to engage your audience, social media to some is the internet so has become an almost unavoidable part of life and now more than ever agencies need to embrace this.
Social Media is a great way to reach people, but it can be very time consuming. It may be a big part of our lives but for Estate Agents, it can be difficult to understand the best way to use social media. It's easy to get distracted by the latest trends and lose focus on what matters most (like selling homes) but if you know how, it's easy to grow your business by leveraging this powerful marketing tool.
There are 3 main hurdles that stop Estate Agents from looking at social media as an alternative lead source Which One is Holding You Back?
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You have become over reliant on the portals
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Traditional marketing is no longer as effective
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Lack of in-house online marketing expertise
At Clicks to Clients we help independent estate agents keep their pipeline running all year by generating and nurturing buyer and vendor leads. We do this by leveraging social media and using our flagship 'Done for you' Lead Generation & Nurturing Solution. This system is based on social media and our proven '5 A's' methodology that captures, nurtures and converts leads with automation. We use the power of Social Media to generate targeted buyer and seller leads for your agency
Generate Buyer & Vendor Leads On-Demand – Boost your stock levels & build a sustainable pipeline!
Social media has had a big shakeup since 2021. Privacy changes have made it more difficult for estate agents to generate online leads the old way.
Most estate agency owners and their staff do not have the time or skills to keep up with these changes and keep adjusting their marketing efforts.
We have created and refined a solid lead generation strategy using Facebook advertising that pre-qualifies prospective vendors. The end result – a consistent pipeline of quality and targeted leads! Aimed at those agencies new to Facebook advertising, we call it ‘Kick start’.
This is NOT a set and forget program. Each marketing funnel is custom designed to establish your estate agency as a knowledgeable and trusted expert.
Each client account has a dedicated marketing specialist who manages your campaigns. They work behind the scenes to implement your lead capture system.
We don't just set up your ads and never touch them again, each month we create fresh content and monitor closely each ads performance to give you the maximum return on your investment.
More and more people are looking for alternative methods of buying and selling their home.
There is a way of targeting these future clients without paying thousands to the high-priced portals and that is leveraging the power of social media. Social media is no longer a business option, it's essential and a far better lead source than the portals due to it's laser targeted algorithms.
There is always a reluctance to embrace new technology and this is because Many estate agents though have been burnt in the past by poor advice from 'marketing gurus' or people are put off by the steep learning curves. You may have even paid for leads or page likes but found these leads are people that are 'just curious' or impossible to get hold of.
Nurturing is by far the most important aspect of lead generation but the truth is most estate agents simply don't know how to nurture online leads into clients. So what's the answer?
“What if there was a system that could generate you targeted, quality leads and nurture them until they were ready to have a conversation with you?"
Introducing Our '90 Day Agency Accelerator'
We have created and refined a solid lead generation strategy using Facebook advertising that pre-qualifies prospective vendors. The end result – a consistent pipeline of quality and targeted leads! Aimed at those agencies new to Facebook advertising, we call it ‘The 90-Day Agency Accelerator’.
It is a, ‘Done for You’ Facebook Ads Setup Service and Vendor Acquisition Funnel
Our solution takes away the barrier of all the time consuming and difficult technical setup and creates a marketing funnel that follows our tested process to build your pipeline
We include proven ad campaigns that generates qualified leads.
AND we provide all the ad copy, headlines, ad images and targeting as well as brand your own e-books that establishes you as the authority in your area. Basically, everything you need to start bringing in leads!
Our system will make your agency stand out from other agents and in a way that homeowners that can't help but choose you to sell their home.
This is a proven system that guarantees you'll attract quality leads every single day – without gimmicky or old school marketing techniques.
I have created and refined a solid lead generation system that gets all your digital assets working together with the power of Social Media to generate targeted buyer and seller leads for your agency. Or put simply, we get you seen and heard on social media by people actively seeking what you offer AND pre-qualifies prospective vendors.
The end result – a consistent pipeline of quality and targeted leads!
Why Kick Start?
WHAT EXACTLY DO I GET? - HOW IT WORKS
01. ASSET CREATION
- Downloadable sellers guide branding
- Downloadable buyers guide branding
02. AUDIENCE BUILDING
- Create a custom audience
- Create a lookalike audience
03. AD CREATION
- Create campaign structure
- Create ad sets - allocate budget
- Create lead form ads - includes intro and thank you page
- Ad creative (image)
- Ad copy
04. ANALYTICS
- Facebook Pixel and Insights
- Customise reporting column
05. AUTOMATE
- list item 1
- list item 2
Also Included ...
Technical Setup
- Create Facebook page
- Create Facebook Business Manager
- Create Pixel
- Verify domain
- Configure aggregate events
- Create Ad Account
- Create Zapier Account + integrate with Facebook (this takes your leads out of Facebook and into your CRM)
The definition of insanity is doing the same thing over and over and expecting different results.
Whilst your competitors are still posting flyers to get valuations and scrambling over each other for the same
prospects, we are focusing on generating traffic and quality leads that convert into clients for you. In short we leverage proven online marketing systems that get you seen and heard on social media by people who are actively seeking what you offer.
We use a combination of Facebook ads and existing assets to generate traffic to messenger bots that automate drip feed sequences for up to 180 days so that your agency will have a continuous pipeline of buyer and seller leads as well as establishing you as the authority in your area.
We take the mystery and the hard work out of Online Lead Generation so that you can sit back and let us deliver what you need, allowing you to concentrate on what you do best!
ALSO INCLUDED ...
We Generate Targeted, Pre-Qualified Leads by combining specific behaviours & Interests
Here’s the thing
Creating a marketing funnel is not rocket science BUT but it does take knowing what the key elements are and how to fit it all together.
You already work some long unsociable hours so why spend weeks or even months learning digital marketing and experimenting when you can literally steal my proven methodology and the exact same elements that I use to generate leads for my clients
Does This Sound Like Something Your Estate Agency Could Use?
Simply click on the 'BOOK A FREE CALL' button below
Frequently Asked Questions
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The short answer is yes. The reality is that it would take you months of research and practise. We do all of the learning for you and only give you exactly what you need to get results and return on your investment.
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There are certain pre-requisites. You must have a live Facebook business page with admin access.
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Absolutely not. Generated buyer and seller leads are for your sole use and we will not share or re-sell to your competitors.
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This depends on the package you have chosen but once setup is complete it's typical to get leads delivered within the first 24 hours. It's important to remember these are then still part of the nurturing process.
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Yes. If you do not already have one we can create one for you, but both our Social Media Content/Scheduling and Lead Generation services use Facebook. You do not need one for stand alone 3D Tours.
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There are no contracts but our Lead Generation & Nurturing solution is a 90 day package. Due to the nature of the industry this is a minimum time we recommend for seeing results.
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A lot of the process is automated so leads will be pre-qualtified and ready to have a conversation with you. They will have already been contacted by email and SMS but ultimatley the human contact will be made by yourself
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We have been in business 10 years, have worked with businesses just like yours with a track record of success. We have worked on and perfected a methodology we use ourselves and is now available for you! Jump on a discovery call or book a free trial, you will not be disappointed!
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This will depend on what package we recommend for your business. We require a minimum advertising budget of £300 per month (Except the free trial). This will generate a significant ROI for your agency
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Once the setup is complete it's typical to get leads delivered within
the first 24 hours. It's important to remember that these leads are
still part of the nurturing process. -
Social media content and 3D Tour software are fixed monthly prices. For lead generation & nurturing there is no 'one size fit's all' so it's best to jump on a FREE 30 minute Discovery Call and a lead generation specialist will recommend the best package/pricing for your agency.
Are you ready to be in control of your pipeline & start building a sustainable and quality lead source without relying on expensive property portals?
90 DAY MONEY BACK GUARANTEE!
From the desk of Russell Hawkins
I'm passionate about the property industry and I know that most Estate Agents are vastly underestimating the power of Social Media
My lead generation system is a result of my two decades in digital marketing .
I promise if you implement the strategies in this programme you will get remarkable results!
I look forward to hearing how much Clicks to Clients has helped you in growing your agency and simplifying your online lead generation
